When you find a new pair of jeans that work for you it feels like a dream come true? While we might find it a nightmare to shop for a new pair of jeans we love denim. Let’s face jeans are versatile and convenient. They can be dressed up or down and are staple items of clothing in many wardrobes. But when we buy a new pair of jeans we need to think not just about the style, but the environmental cost too.
Facts about denim
- 8000 litres of water to make one new pair of jeans!
- Harmful chemicals that are used in the dyeing process of denim
- Distressed jeans – are sometimes sandblasted to create the worn look
But it isn’t all bad news and many brands are doing a lot to work on their eco-credentials. So when you buy a new pair of jeans consider some of the following brands.
Brands With Good Eco Credentials
Supports the Better Cotton Initiative and works with Jeanologia, which specializes in sustainable and efficient technologies to reduce chemicals, water and energy in production.
Have very high eco-credentials and are the only brand that works with a truly circular economy. Using recycled fibres, recycled water in production and a carbon offsetting program. They also offer a ‘lease a jean’ program where you can lease a pair of jeans for a year and then effectively swap them out for a new pair.
This innovative brand re-purposes Levis vintage denim. Taking the pre-loved jeans apart at the seams and making into new jeans. The jeans are manufactured in LA using water conserving techniques and no harsh chemicals. Because the jeans are made from repurposed denim every pair is unique. They offer free global shipping.
People Tree were pioneers of ethical fashion before most of us had started to consider it!
They source from Fair Trade suppliers who produce ethical and eco fashion clothing. People Tree developed the first integrated supply chain for organic cotton from farm to final product.
In 2017 Asos partnered with REMO (the Recycle Movement) to use a mixture of recycled cotton and cotton made in Africa for their Recycled range.
A New Pair Of Jeans By Body Shape
It can sometimes help to have a quick guide on what to look for according to your shape. So I’ve put together a brief summary on what styles to look for:
Pear Shaped Body
If you have large hips and thighs with a small-defined waist jeans are probably a nightmare! You need to buy for your hips and thighs but this means a new pair of jeans rarely fits on your hips?
If you’re tall you can get away with wider legged trousers. With jeans be careful about looking at flares unless you are very tall as the weight of the denim may mean you have too boxy a shape. If you are petite definitely stay away from flared styles as they will not work for you, making you look ‘bottom heavy’.
Regular or straight jeans are going to look good. If you like wearing longer tops or tunics you can also get away with skinny. More than most body shapes you will want jeans that really do cater to the feminine figure and have a more curvy style.
Hourglass Shape Body
You have a gorgeous silhouette with bust and hips pretty much equal and a well-defined waist. But like pear shaped bodies you sometimes struggle to find a new pair of jeans that fit on your waist. Again look for jeans for curvy women and styles with an element of elastane.
Skinny will look great on you and show off your hourglass curves providing you are not petite. If you’re petite you should choose regular or straight styles.
A tall hourglass figure will look great in flares or wide legged jeans. A petite hourglass will not be able to carry off these styles, as they will make you look shorter.
Apple Shaped Body
If you have no defined waist, a tummy and fabulous arms and legs you are very likely an apple shaped body.
You are looking to create some definition and shape. But don’t be misled into thinking that you should hide yourself behind the widest flares you can find.
An apple has great legs and so a bootcut style will look good. Following the line of your legs and then flaring out slightly. This flare at the bottom will create balance and take attention away from your midsection.
Athletic Body Shape
Your bust and hips are pretty much in alignment and you don’t really have a defined waist. While you may wish you had more curves, when it comes to a new pair of jeans you are the lucky one!
You have a wide choice in terms of styles. Go for whatever style you like from skinny to wide legged jeans.
If you are a petite athletic body shape beware of jeans that are too flared as they will make you look shorter with too much width at the bottom.
Love skinny jeans – add some volume to your top half with a top or blouse to create some shape and make your legs look even better!
Inverted Triangle Shape
Your shoulders are broad and your hips are slim. You have a bit of a waist, but it’s not really that well defined.
You want to add balance to your bottom half and so wider legs will look great. Bootcut jeans will also look fabulous and add some width at your feet to balance your shape.
If you want to wear skinny jeans then you really need to do this with a top that you can belt and add definition to your waist area. Alternatively a long tunic with an asymmetric hemline would be an option, but you need some shape and definition around your waist.
But don’t forget that charity shops and dress agencies can be a fantastic source of pre-loved jeans. They will be a new pair of jeans for your wardrobe even if they’re not brand new. You will often find designer labels and expensive brands at unbeatable prices. Okay so you’re a chance on styles and sizes but it’s always worth a look!
If you are not sure what body shape you are or would simply like more information about clothes for your body shape, then why not take a look a my body shape guide.